Domination 1600x890 Max Mara

Everyone Loves a Teddy Bear Coat

An ode to extravagance in both form and fabric, the Max Mara Teddy Bear shot to icon status on its debut in 2013. An ‘It Coat’ from conception, the cocoon-like cut and plush faux fur of camel hair on silk make it a must-have for women worldwide; Carine Roitfeld, Kim Kardashian and Rita Ora among them. 

Embracing outwear

A ready-to-wear warm embrace, wrapping up in a Teddy Bear Coat feels like returning home, evoking sensations of comfort, trust and total self-assurance.